Fee-only fiduciary · Highlands, New Jersey

Wealth management for New Jersey families who think in generations

Independent wealth management, business advisory and real estate analysis for New Jersey families and owners, from one advisor who answers only to you.

Schedule a free 30-minute call Read our thinking

No cost, no obligation. If we're not the right fit, we'll tell you.

Or tap to call 732-979-2143

✓ Fee-only, no commissions ✓ Fiduciary at all times ✓ Independent and locally owned ✓ SEC-registered investment advisor

Who we serve

Built for three kinds of clients

We keep the firm small on purpose so every client works directly with the founder.

⌂

Families building a legacy

Households with $150,000 or more to invest who want a long-term plan, tax-aware investing and heirs who are ready to steward what they inherit.

▣

Business owners

Owners who need fractional CFO support, a clear view of what the business is worth and a plan for turning it into family wealth.

◈

Real estate investors

Investors who want rigorous deal analysis and a portfolio that balances property with liquid, diversified assets.

Services

Three services, one integrated plan

Most clients start with investment management. Business owners and real estate investors add the advisory work they need. Everything is coordinated by one advisor.

Wealth planning & investment management

A written financial plan and a diversified, tax-aware portfolio, managed on an ongoing basis.

Retirement and cash-flow planning
Portfolio construction and ongoing management
Tax-aware investing, coordinated with your CPA
Trust, estate and multigenerational transfer strategy

Business advisory & fractional CFO

Financial leadership for owners who've outgrown the bookkeeper but aren't ready for a full-time CFO.

Cash-flow, budgeting and KPI reporting
Business valuation and exit readiness
Acquisition and financing analysis
Turning business proceeds into family wealth

Try the business valuation calculator →

Real estate advisory

Independent, numbers-first analysis of properties you own or are considering.

Deal underwriting and return analysis
Financing and refinancing strategy
Hold, sell or 1031 decisions
How real estate fits beside your liquid investments

Try the rental property calculator →

See all services

Meet your advisor

Joseph Nardone, Founder

I started Longshore Wealth because families need an advisor who takes an oath to act in their best interest and tells them the truth, even when it's unpleasant.

I've founded and sold businesses, run a rental portfolio, and worked as a quantitative trader. I studied mechanical engineering and nuclear science at NYU.

How it works

A clear process from first call to ongoing care

01

Introductory call

20 minutes to learn about you and answer your questions. No pitch.

02

Discovery & proposal

We review your full picture and show you exactly what we'd recommend and what it costs.

03

Plan & implement

Accounts opened, portfolio built, plan documented. Nothing moves until you understand it.

04

Ongoing stewardship

Quarterly reviews, tax-time coordination and a direct line to your advisor.

1.00%

of assets per year, all-in. No commissions.

$150K

minimum for investment management.

1

advisor. Every client works with the founder.

Read our Form ADV brochure

Our thinking

Essays on money, culture and the long view

All articles

The Scam Economy

Why financial life feels disconnected from productive reality: a fragile loop of zero rates, pension inflows and consumption-led manufacturing, and what happens as it slows.

January 2026 · 13 min read

Planning